The Strategy of Using Social Media at the Episcopal General Convention
by Susan Kleinwechter, social media coordinator for the Episcopal Diocese of Fort Worth
The 78th General Convention of the Episcopal Church brings the opportunity for participants to share so much of their experiences in the governance of TEC and the shaping of the future of the church. And it is vital to do so, in ways perhaps unfamiliar to many. It’s insufficient in 2015 to simply go home and write a 2-page reflection and publish it along with the rest of your July news and email or snail-mail it to your normal recipients in your newsletter. Yes, by all means, do that, but do more, and do it during General Convention.
The “more” is important. It is vital to the life of our church in a time that we so clearly need to grow and reach further, especially to younger audiences, ones that will become the leadership of our church. It is vital to help “folks at home” understand the topics and discussions and decisions that shape our church. It is important that we do this in a social context, because that’s where our reach is both strategic and effective.
It is heartening that so many dioceses have launched their convention publishing initiatives and sites, realizing why social media coverage is so important now:
- Social networking has twice the click-throughs as email, reaching more of your audience.
- Conversation about a subject engages more people than reporting about a subject.
- Pictures and videos elicit more engagement than other forms of digital publication.
- Social networking is a powerhouse for encouraging online engagement, improving and driving how people connect to your information.
- When people feel more connected, they participate more and give more.
Continue reading Who, me? You say I should “be social” at General Convention?