Admittedly, this is a timid approach to using Facebook
by Susan Kleinwecher, social media coordinator for the Episcopal Diocese of Fort Worth
What Facebook is:
Getting Started: Go to facebook.com and create an account. Set up an account, upload your image/avatar. Find some friends! You’ll find people you know on Facebook, along with organizations you care about.
Connect with the Diocese: Go to facebook.com/DioFW and “Like” the diocese page. This will allow you to receive updates to the page and post to the page.
Post to our Diocesan Facebook Page: Our page allows posts by fans. Go for it! Post your resources, information, and links to blogs on our page; post to your personal profile as well. Page admins may re-post your information to extend its reach.
Where are the tags? Facebook does not tag content. It’s quite different from WordPress, Blogger, Tumblr, Twitter, and Pinterest. It focuses on people connections, not content connections. Tag your content everywhere else, but not facebook.
Go Mobile: When you’re comfortable with using Facebook in your computer browser, know that every major mobile platform has a good, free Facebook app.
Why this is timid: I could make all our deputation a level of admin that facebook calls “content creator” (see Facebook’s admin roles). I’m leery of that. Somehow it changes the voice of the page from an official one to a more chatty, less-predictable one.
What comments do you have on my fearful approach- of NOT opening up Facebook and allowing our deputies to have admin roles, yet having the existing page managers and content creators re-post what our deputies share on the page? What are other dioceses and organizations doing on Facebook, considering a flood of content from new sources? What approach do you recommend?