Tag Archives: pinterest

Who, me? You say I should “be social” at General Convention?

The Strategy of Using Social Media at the Episcopal General Convention

by Susan Kleinwecher, social media coordinator for the Episcopal Diocese of Fort Worth

The 77th General Convention of the Episcopal Church brings the opportunity for participants to share so much of their experiences in the governance of TEC and the shaping of the future of the church. And it is vital to do so, in ways perhaps unfamiliar to many. It’s insufficient in 2012 to simply go home and write a 2-page article and publish it along with the rest of your July news and email or snail-mail it to your normal recipients. Yes, by all means, do that, but do more, and do it during General Convention.

The “more” is important. It is vital to the life of our church in a time that we so clearly need to grow and reach further, especially to younger audiences, ones that will become the leadership of our church. It is vital to help “folks at home” understand the topics and discussions and decisions that shape our church.  It is important that we do this in a social context, because that’s where our reach is both strategic and effective.

It is heartening that so many dioceses have launched their convention publishing initiatives and sites, realizing why social media coverage is so important now:

  • Social networking has twice the click-throughs as email, reaching more of your audience.
  • Conversation about a subject engages more people than reporting about a subject.
  • Pictures and videos elicit more engagement than other forms of digital publication.
  • Social networking is a powerhouse for encouraging online engagement, improving and driving how people connect to your information.
  • When people feel more connected, they participate more and give more.

When we embrace and follow a new model of engagement and conversation, while not abandoning less timely, traditionally authoritative ones, we won’t leave any listeners behind, and we’ll grow new ones. It’s win-win.

Serious nonprofits use the social web in intentional ways, not as a gimicky playground, but as part of a larger communications strategy, driven by solid content.  Add to the content.  Be social at General Convention, on social media, perhaps in ways that are new to you.  Check in using Facebook or Foursquare so your peeps know you made it. Blog; perhaps enjoy the brevity of Tumblr. Post to Facebook, and Tweet about it all with hashtag #gc77. By all means, point us to your blogging on Twitter using #gc77 and a link shortened with bitly.com or goo.gl. Pin your good visual stuff, and tag it so we can find it. Add your ideas to the commentary every way you can.

The Church will be richer for the experiences and information you share in a timely manner and in newer ways.

 

Using Pinterest for Episcopal General Convention

You mean I can Pin about GC77? Sweet!

by Susan Kleinwecher, social media coordinator for the Episcopal Diocese of Fort Worth

What Pinterest is: CNET says, “If Tumblr and StumbleUpon had a baby, they would likely give birth to Pinterest. Pinterest is a virtual bulletin board with pins; users grab things from around the internet and pin them to boards. Boards, owned by a user, possibly with other contributors,  are the organization tool, organized loosely around a topic or inte
rest.  The shareable content is called a pin; it is usually an image of some kind, with a description, links, and descriptive tags. In Pinterest the focus is on on quality images. It’s about (1)content (2)sharing and (3)sharing & commenting.  Got that? Sharing is real big on pinterest.

Getting Started: Go to Pinterest.com and request an invite; Pinterest is invitation-only now, but don’t let that be intimidating; it helps them manage their exponential growth without overloading their infrastructure and disrupting your access.  The email address you use is the one Pinterest will issue an invitation to.  Activate the invitation following the instructions in the email you will receive. Set up an account, upload your image/avatar.

Tutorial: http://pinterest.com/about/help/   http://www.gcflearnfree.org/socialmedia

At the start: After you create an account, create at least one board. Search for “Episcopal Diocese Fort Worth” and find the General Convention board. Follow it. By following it, the owner can allow you to contribute to it by authorising you and sending you an email. Follow any other boards you see that you like.

Get ready to Pin: Install the pinterest pin button (bookmarklet) in your browser (chrome, firefox, safari, IE)  http://pinterest.com/about/goodies/

Connect with the diocese:  search for “people” named “diofw” and follow the diocese at http://pinterest.com/diofw/. Follow the diocesan general convention board: http://pinterest.com/diofw/episcopal-general-convention-2012/.  Once you follow the boards, an admin may invite you to become a contributor.

Become a contributor to our convention board: Our convention board is set to “Me + contributors.”  Our convention pinners need to follow the diocesan GC pinboard http://pinterest.com/diofw/episcopal-general-convention-2012/, and be allowed as contributors, to contribute to it. Users added as contributors will receive an email notification. They can choose to remove themselves at any time.

Go Pin: You can find things to pin on most websites, or on Pinterest. In Pinterest, it’s easy – you search, and you RePin, or you comment.  You may find great resources on other sites; for example, the Episcopal Diocese of Maine will have a daily video blog on their convention site http://indy300.net/.

Good descriptions are essential content: Regarding pin descriptions, what you should ask yourself each time you write the description for a new pin is, “what would I search for if I was looking for this pin?” and “what do I say about this pin to convey the story I want to tell?” The more descriptive your pin is, the easier it will be for users to find, and for search engines to find, and the more valuable your pin is.  Add URLs whereever you can.  Also, it is very impotant to ADD TAGS (hashtags, keywords beginning with #)!  You can add multiple hashtags at the end of your description. For example, you might use any or all of these tags for a pin about convention: #gc77 #episcopal #church #worship #event #deputy #deputies #bishop. Add as many as you want, but keep them relevant to the image.

Best practices: Pin from the original source, pin from permalinks, give credit and include a thoughtful pin description, using URLs where you can.  If you pin from OUR blog or website, please remember to attach the URL to the pin and link the pin to relevant pages of our website.

@Mention: To mention another user in a pin description, use the form @username.

Go Mobile: When you’re comfortable with using Pinterest in your computer browser, if you are an iPhone user, you can download the Pinterest iPhone app.  There’s no official app for other mobile devices. Instead Pinterest implemented a HTML5 experience  inside of your mobile browser. Pinterest seems happy with that interaction; others find it clumsy and unsatisfying and wanting an app.

What tags do you recommend for GC77? How will you use Pinterest at  Convention.