Category Archives: General Convention 2012

Using Pinterest for Episcopal General Convention

You mean I can Pin about GC77? Sweet!

by Susan Kleinwecher, social media coordinator for the Episcopal Diocese of Fort Worth

What Pinterest is: CNET says, “If Tumblr and StumbleUpon had a baby, they would likely give birth to Pinterest. Pinterest is a virtual bulletin board with pins; users grab things from around the internet and pin them to boards. Boards, owned by a user, possibly with other contributors,  are the organization tool, organized loosely around a topic or inte
rest.  The shareable content is called a pin; it is usually an image of some kind, with a description, links, and descriptive tags. In Pinterest the focus is on on quality images. It’s about (1)content (2)sharing and (3)sharing & commenting.  Got that? Sharing is real big on pinterest.

Getting Started: Go to Pinterest.com and request an invite; Pinterest is invitation-only now, but don’t let that be intimidating; it helps them manage their exponential growth without overloading their infrastructure and disrupting your access.  The email address you use is the one Pinterest will issue an invitation to.  Activate the invitation following the instructions in the email you will receive. Set up an account, upload your image/avatar.

Tutorial: http://pinterest.com/about/help/   http://www.gcflearnfree.org/socialmedia

At the start: After you create an account, create at least one board. Search for “Episcopal Diocese Fort Worth” and find the General Convention board. Follow it. By following it, the owner can allow you to contribute to it by authorising you and sending you an email. Follow any other boards you see that you like.

Get ready to Pin: Install the pinterest pin button (bookmarklet) in your browser (chrome, firefox, safari, IE)  http://pinterest.com/about/goodies/

Connect with the diocese:  search for “people” named “diofw” and follow the diocese at http://pinterest.com/diofw/. Follow the diocesan general convention board: http://pinterest.com/diofw/episcopal-general-convention-2012/.  Once you follow the boards, an admin may invite you to become a contributor.

Become a contributor to our convention board: Our convention board is set to “Me + contributors.”  Our convention pinners need to follow the diocesan GC pinboard http://pinterest.com/diofw/episcopal-general-convention-2012/, and be allowed as contributors, to contribute to it. Users added as contributors will receive an email notification. They can choose to remove themselves at any time.

Go Pin: You can find things to pin on most websites, or on Pinterest. In Pinterest, it’s easy – you search, and you RePin, or you comment.  You may find great resources on other sites; for example, the Episcopal Diocese of Maine will have a daily video blog on their convention site http://indy300.net/.

Good descriptions are essential content: Regarding pin descriptions, what you should ask yourself each time you write the description for a new pin is, “what would I search for if I was looking for this pin?” and “what do I say about this pin to convey the story I want to tell?” The more descriptive your pin is, the easier it will be for users to find, and for search engines to find, and the more valuable your pin is.  Add URLs whereever you can.  Also, it is very impotant to ADD TAGS (hashtags, keywords beginning with #)!  You can add multiple hashtags at the end of your description. For example, you might use any or all of these tags for a pin about convention: #gc77 #episcopal #church #worship #event #deputy #deputies #bishop. Add as many as you want, but keep them relevant to the image.

Best practices: Pin from the original source, pin from permalinks, give credit and include a thoughtful pin description, using URLs where you can.  If you pin from OUR blog or website, please remember to attach the URL to the pin and link the pin to relevant pages of our website.

@Mention: To mention another user in a pin description, use the form @username.

Go Mobile: When you’re comfortable with using Pinterest in your computer browser, if you are an iPhone user, you can download the Pinterest iPhone app.  There’s no official app for other mobile devices. Instead Pinterest implemented a HTML5 experience  inside of your mobile browser. Pinterest seems happy with that interaction; others find it clumsy and unsatisfying and wanting an app.

What tags do you recommend for GC77? How will you use Pinterest at  Convention.

Using Tumblr for Episcopal General Convention

Tumblr – Multi-media blogging with little moderation responsibility!

by Susan Kleinwecher, social media coordinator for the Episcopal Diocese of Fort Worth

TumblrWhat Tumblr Is: Tumblr is a microblogging service providing a short-form blog, or tumblelog, with an array of features allowing easy posts of text, quotes, photos, links, audio, and video posts. The multimedia platform is adaptable and easy to use. According to DigitalSherpa, “You can set up a Tumblr blog and be posting in the time it takes you to brew your morning coffee.” UnlikeTwitter, on Tumblr you don’t have to battle an uncomfortable 140-word character limit and you may freely post graphics with your posts. Tumblr combines all  the traditional elements of a blogging platform with the social and sharing features of popular social media networks, in a simple and concise platform.

Ahah! Tumblr does not have a comment feature. Wow, that simpifies moderation responsibilities!

Getting Started: At Tumblr.com, sign up for an account. Get familiar with your dashboard, which is where new posts of blogs you follow will be. Upload a portrait photo that looks like you for your primary blog, and a relevant image to represent any secondary blog like one you might have for the Episcopal General Convention.

Post text, photos, quotes, links, audio, video. Re-blog. Chat with others on Tumblr. Give it a try!

Tutorials:
http://www.pcworld.com/article/253487/how_to_get_started_with_tumblr.html
http://www.tumblr.com/tips

Connect with the Diocese: Go to  diofw.tumblr.com and follow the blog on Tumblr. Go to http://diofw-gc2012.tumblr.com/  and follow the blog on Tumblr. If you are in our deputaton, the blog admin(s) will manually invite you to contribute to the diofw-gc2012 blog. After you’ve been invited to contribute, write a test post in any format – text, photo, quote, link, audio, video.   When that works, you’re off and running!

Blog admins, you may invite others to contribute to your blog, from the blog dashboard under Members. Submit email addresses, and invitees will receive an email with instructions to join the blog and register if they are not a Tumblr user yet.  New members can post, but not change blog settings unlesss you promote them to an admin.

Best Practices (soooo good that we’d really like to mandate them): For each post : tag, tag tag – You don’t need to put a tag in quotes or start with a hashtag. Hit return on your keyboard to enter a tag. Then add another one! These keywords make your blog search-friendly, your content findable,  and they will promote SEO.  They are essential.

You’ll want to fill your content with links, not just to your website and other social sites, but to other blogs or people in your network. Each time your post is ‘reblogged’ it will carry these links with them. That’s good for SEO.

Engage with Others: Your way of engaging on Tumblr is to:

  • ‘Follow’ – Click in a particular Tumblr blog where it says ‘Follow’
  • ‘Reblog’ – Find a blog you enjoy that you would want shared and share it on your own Tumblr blog by cliking ‘Reblog’ at the top of that post.
  • ‘Like’ – Click on the heart on a post to ‘like’ the post.

Each Tumblr blog has its own URL, so audiences don’t need to be a member of the Tumblr community to view your posts. The URL makes your Tumblr page available to everyone. Tweet your Tumblr posts by URL.

Use a Tumblr bookmarklet (button on your bookmarks bar) to quickly share things you find on the web.

Go Mobile: When you’re comfortable with using Tumblr in your browser, get it on your smartphone by downloading the official Tumblr app for Android, iPhone, or Blackberry.

Add your ideas and comments on Tumblr!